DESIGN PRINCIPLE EXERCISE 2

Luisa Audrey / 0348741 / Bachelor of Design in Creative Media
Design Principle

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Lecture

Week 2:

BALANCE AND EMPHASIS

BALANCE :

• Balance refers to the distribution of visual weight in a work of design
• It is the visual equilibrium of the elements that cause the total image to appear balanced
• Balance can be symmetrical or asymmetrical

• Symmetrical Balance

• Has equal weight on equal sides of a centrally placed fulcrum
• The equal arrangement of elements on either side of the central axis (horizontal or vertical) resulting in the bilateral balance
• Arranging elements equally around a central point results in radial balance
• Approximately symmetry is when equivalent but not identical forms are arranged around the fulcrum line

It is like the both sides mirror each other

The character n both sides are not exactly the same, but they do create a balance that is approximate.

• Asymmetrical Balance
• Unequal visual weight on each side of the composition
• One side of the composition might contain a dominant element, which could be balanced by a couple or lesser focal points on the other side
• More dynamic and interesting, it evokes feelings of modernism, movement, energy, and vitality
• Asymmetrical balance offers more visual variety, although it can be more difficult to achieve because the relationships between elements are more complex

The Golden Ratio

• Also known as phi, the Golden Ratio is a mathematical concept and a number that goes on indefinitely. The ratio itself comes from the Fibonacci sequence, a naturally occurring sequence of numbers that can be found everywhere, from the number of leaves on a tree to the shape of a seashell.
• Over the centuries, many have perceived the Golden Ratio as the representative of perfect beauty or is uniquely found throughout nature
• The Golden Ratio has been used for centuries as a guide to create the visual balance in architecture and paintings.
• For designers, illustrators or digital artists, the Golden Ratio can be used to bring harmony, balance, and structure to one's work. It can also increase the appeal of a design work.

Rule of Thirds

• It is a composition guideline to create more dynamism to a work of design/photography/film/painting
• An image is divided evenly into thirds, both horizontally and vertically, and the subject of the image is placed at the intersection of those dividing lines, or along with one of the lines itself.

EMPHASIS

• Emphasis is used to create dominance and focus in a design work
• Various elements can be used to create emphasis, such as color, shapes or value, to achieve dominance

REPETITION & MOVEMENT

REPETITION :

• Repetition could make a work of design seem active
• The repetition of elements of design creates rhythm and pattern within the work
• Variety is essential to keep rhythms exciting and active and to avoid monotony
• Pattern increases visual excitement by enriching surface interest

MOVEMENT

• The way a design leads the eye in, around, and through composition the path the eye follows
• Motion or movement in a visual image occurs when objects seem to be moving in a visual image
• Movement in a visual image comes from the kinds of shapes, forms, lines, and cures that are used

Hierarchy

• Hierarchy is the choreography of content in composition to communicate information and convey meaning
• Visual hierarchy directs viewers to the most important information first and identifies navigation through secondary content

Alignment :

• Alignment is the placement of elements in a way that edges line up along common rows or columns, or their bodies along a common center
• Alignment creates a sense of unity and cohesion, which contributes to the design's overall aesthetic and perceived stability
• Alignment can also be powerful means of leading a person through a design

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Instruction

Visual Research :

Week 2:

We were given a task to produce 2 arts choosing from Balance/Emphasis/Repetition/Movement.

Before creating a design, as always I would look for references through Pinterest.

I found a few eye-catching arts that can be included as repetition.

Both are pictures of home displays that show repetition. After looking at these ideas, I decided that I want to create a repetition design. 

I tried to replicate the motif cats by adding more detailed elements with more variants of color. I also got inspired by a few patterns design that allowed me to put up to this idea. 

Next, I look for another inspiration and also found some interesting art from Pinterest.

I found that the designs above can be interpreted as balance. So I decided to create a symmetrical balance art.

I decided to flip the moon 90 degrees to create a proper symmetrical balance art and add a sun in the middle to make it more complete. I also add a circle with pastel color scheme to highlight the sun as the focal point.

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Feedback

Week 3: 

General feedback: We learned about Balance/Emphasis/Movement/Repetition.

Specific feedback: not given yet

Week 4:

General feedback: Pay attention to the composition. Divide the blog so it is easier to be submitted.

Specific feedback: 

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Reflection

Experience: Mr. Charles gives us very detailed feedback and it helps us a lot looking through our designs.

Observation: I realized that I have to improve my courage in order to get more specific feedback.

Findings: I found that other's feedback would be useful as well