UX DESIGN
UX Design
LECTURES
Week 2:
USER EXPERIENCE
How a person, the user, feels about interacting with, or experiencing a product
Usable
It means the design, structure, and purpose of the product is clear and easy to use
Enjoyable
It means the design delights the user
Equitable
It means a design is helpful to people with diverse abilities and backgrounds
Useful
That means it solves the users problem
Week 2:
MEET THE USERS
- signing up for it or paying for it
- using it more than once
- telling others about it
Segmentation
- Demographic: Properties like age, gender, education level, occupation, or income level.
- Geographic: Geographic areas, such as countries, regions, or cities.
- Behavior: Behavioral patterns that users experience toward using a particular product. These can include buying behaviors (spending and consumption) and desired benefits.
- Technology: The level of users’ tech savviness.
EMPATHY
User Journey Map:
- User Persona
- Scenario
- Goal
User Persona Goals:
- Context
- Humanizing Data
- Data informed instead of driven
- User focused experience
- Return and Retention
Week 7:
USER JOURNEY
DOCUMENTATION
Overview (define)
- Project summary
- Problem (HCW)
- Solution (SWOT)
- Definition (Role/Duration)
Discovery (empathize)
- Market Research
- User Research
- User Personas
- Key Findings
Design (ideate)
- Sketch
- Wireframe
- Usability prototyping
- Key Findings
Prototype
- Final Design
- Prototype
- Documentation
Handover
- Engineer
- Developer
- Video Prototype
Improvements
- Next steps
- Long term Plan
Week 10:
TOUCHPOINT
User onboarding is a designed series of interactions and/instructions that help the user ease into the product’s experience. It can be as simple as a greeting and an explanation or as complex as a series of guided tasks for users to complete.
Week 13:
LAWS OF UX DESIGN
1. Hick’s Law
Choices. These days it seems like users have so many of them, which is why understanding Hick’s Law is vital to UX design. Hick’s Law states that users spend more time making a decision based on the number and complexity of choices.
2. Fitts’ Law
Drawing from Fitts’ Law, UX designers can begin to predict human behavior and movement. Fitts’ Law says that “the time to acquire a target is a function of the distance to and size of the target.” Essentially, Using Fitt’s Law as a foundation, UX designers can create ergonomically designed experiences that help reduce human error, increase user productivity, foster safety, and ultimately, lead to user satisfaction.
3. Jakob’s Law
Jakob’s Law was coined by Jakob Nielsen, a principal of the Nielsen Norman Group. He states the idea that since users spend time on other sites or applications, they have an expectation that your site or app will function in the same way.
4. Miller’s Law
Miller’s Law was formulated by George A. Miller, an American psychologist who was one of the founders of cognitive psychology, and it states that the average person can only keep seven (plus or minus two) items in their working memory.
5. Parkinson’s Law
Parkinson’s Law states that work will keep expanding to fill up the available time for completion.
INSTRUCTIONS
For the first week, Mr. Hafiz told us to find a problem preferably around Taylors and then write the Problem statement. Here is mine:
Here is the link to the form:
Problem Statement:
There is this specific Taylor's classroom table which has a design that gives you a hard time to look at the front board because it is a circle table. It is better to have the table that are aligned facing front so there won't be students who will have difficulty focusing to the class.
For week 2, Mr. Hafiz told us to make a user persona, segment matrix and target users.
For week 3, Mr. Hafiz told us to make Project Definition and User Empathy.
For the next week, I made more user personas but in a more detailed way. Mr. Hafiz also instructed us to make the existing app design system along with the problems.
It can't be read properly but here is how I made it. Here is the miro link so you can read it properly: https://miro.com/app/board/uXjVPbvuIgk=/?share_link_id=830870939703
For week 5, Mr. Hafiz told us to make User Experience Journey Map.
For week 8, Mr. Hafiz instructed us to conduct a research by distributing surveys and interviewing people. Here is the result:
SURVEY:
https://docs.google.com/forms/d/1TFmkQEaSyGBuewyNPsC2YyKrF0shZp4kP-7XlFxKATg/edit
Multiple Account:
FEEDBACK
REFLECTION
INTERVIEW:
Here is the link to miro: https://miro.com/app/board/uXjVPbvuIgk=/?share_link_id=830870939703
For the last project, We need to make the low fidelity of the app that we chose in a group. We need to choose one of the member's app. I was in the same group as Abigail and Syarafina. We ended up choosing Abigail's app because we thought it has the clearest problem.
The app is called "Monny" and it is a finance tracker app. At first we tried to look through the pain points and find ways to fix them. In the end we found 6 touchpoints
MVP:
- Expense tracker (syara)
- Flexible currency (syara)
- challenges (abigail)
- budget history (abigail)
- recurring mode (luisa)
- multiple accounts (luisa)
We divided our work and we will have to make the low fidelity of the part that we're assigned. I personally got the reccuring mode and multiple accounts. Here is how the original app looks like:
Recurring mode:
When I first saw the recurring, I was confused with the frequency system. I didn't know that the monthly text can be clicked. I also feel like the category placement is kind of messy. The home page is looking okay, but I feel like the indicator for income and expense is too unnoticeable. So here is how I changed it:
I hope that this way it would be clearer for the users. Here is how I changed the home page:
I changed the indicator. The red one is the expense and the blue one is the income. I put the colors in the bar not in the number so it is noticeable.
For the account, I noticed that the creating part is not looking too good visually. So here is how I changed it:
I made it look more neat. Here is the home page:
After that we constructed the questions for user testing: https://docs.google.com/document/d/1jOiHlx1sAWNMh0pR7rPoPNXJxdP-8wR7B4z45F2SYP4/edit
We had to look for 3 user tester so each person should look for 1. Here is our results:
FEEDBACK
In week 13, Mr. Hafiz mentioned about the things that we need to pay attention to like onboarding and the users' satisfaction. He also told us that the design is not the priority, it should be the flow.
In week 14 after the presentation, here are the things that he mentioned we should change:
- Qualify statements with quotations
- Include the original app
- UX design law
- Presentation of the original app vs the new prototype
- pain points -> pointing
- findings
We divided our work, 1 person took 2 to be fixed.
REFLECTION
UX Design is probably one of my favorite subject for this semester. There are a little but of both design and research, but both aren't too much as well. It is interesting to learn about how to create user personas and analyze our users. I also learnt how to make good flow in creating an app. At first I couldn't really differentiate good flow and good design, but after learning the laws of UX and doing the user testing I realized that we need to put ourselves in the users point of view more.
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