ADVANCED TYPOGRAPHY/ FINAL COMPILATION & REFLECTION

28.03.2022-27.06.2022 (Week 1-Week 14)

Luisa Audrey / 0348741 / Bachelor of Design in Creative Media

Advanced Typography

FINAL COMPILATION

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LINKS

Task 1: Exercises - Typographic Systems & Finding Type

Task 2A & B: Key artwork & Collateral

Task 3: Type Exploration & Application

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SUBMISSION

Task 1: Exercises - Typographic Systems

28.03.2022 - 25.04.2022 / Week 1 - Week 5

Hours spent for Task 1

Exercise 1 - 24 hours

Exercise 2 part 1 - 20 hours 

Exercise 2 part 2 - 14 hours

TASK 1 EXERCISE 1 : TYPOGRAPHIC SYSTEM

Fig 1.1 Axial Final, Week 1 (28.03.2022 - 25.04.2022)

Fig 1.2 Radial Final, Week 1 (28.03.2022 - 25.04.2022)

Fig 1.3 Dilatational Final, Week 1 (28.03.2022 - 25.04.2022)

Fig 1.4 Random Final, Week 1 (28.03.2022 - 25.04.2022)

Fig 1.5 Grid Final, Week 1 (28.03.2022 - 25.04.2022)

Fig 1.6 Modular Final, Week 1 (28.03.2022 - 25.04.2022)

Fig 1.7 Transitional Final, Week 1 (28.03.2022 - 25.04.2022)

Fig 1.8 Bilateral Final, Week 1 (28.03.2022 - 25.04.2022)

PDF FINAL SUBMISSION WITH GRID

PDF FINAL SUBMISSION WITHOUT GRID

TASK 1 EXERCISE 2A : TYPE & PLAY

Fig 1.9 Original Image, (28.03.2022 - 25.04.2022)

Fig 1.10 Final Typeface, (28.03.2022 - 25.04.2022)

Fig 1.11 Final Typeface with application, (28.03.2022 - 25.04.2022)

Fig 1.12 Final Typeface Comparison, (28.03.2022 - 25.04.2022)

PDF SUBMISSION

TASK 1 EXERCISE 2B : TYPE & IMAGE

Fig 1.12 Final Type & Image, (28.03.2022 - 25.04.2022)

PDF SUBMISSION

Task 2: Key Artwork and Collateral

02.05.2022 - 23.05.2022 / Week 6 - Week 9

Hours spent for Task 2

Task 2A: Key Artwork - 12 hours

Task 2B: Collateral - 20 hours

TASK 2A: KEY ARTWORK

Fig 2.1 B&W Key artwork, (02.05.2022 - 23.05.2022)

Fig 2.2 Colored Key artwork, (02.05.2022 - 23.05.2022)

Fig 2.3 Alternate Colored Key artwork, (02.05.2022 - 23.05.2022)

PDF SUBMISSION

TASK 2B: COLLATERAL 

Fig 2.4 Poster, (02.05.2022 - 23.05.2022)

Fig 2.5 Poster collateral, (02.05.2022 - 23.05.2022)

Fig 2.6 Bag and Card Collateral, (02.05.2022 - 23.05.2022)

Fig 2.7 Ticket Collateral, (02.05.2022 - 23.05.2022)

Fig 2.8 Flatlay, (02.05.2022 - 23.05.2022)

Fig 2.9 Invitation Gif, (02.05.2022 - 23.05.2022)

PDF FINAL SUBMISSION

Task 3: Type Exploration and Application

30.05.2022 - 27.06.2022 / Week 10 - Week 14

Hours spent for Task 3: 48 hours

TASK 3: TYPE EXPLORATION & APPLICATION

Fig 3 What I was doing, (30.05.2022 - 27.06.2022)

Link to font: https://drive.google.com/file/d/1ksPBIcZSC9AzU6Dc6uSRnAX-_e91gQTv/view?usp=sharing

Fig 3.1 Final Typeface, (30.05.2022 - 27.06.2022)

Fig 3.1 Sunny D Logo, (30.05.2022 - 27.06.2022)

Fig 3.2 Sunny D Poster, (30.05.2022 - 27.06.2022)

Fig 3.3 Sunny D Billboard Poster, (30.05.2022 - 27.06.2022)

Fig 3.4 Sunny D Bottle Collateral, (30.05.2022 - 27.06.2022)

Fig 3.5 Sunny D Can Collateral, (30.05.2022 - 27.06.2022)

Fig 3.6 Sunny D Small Carton Collateral, (30.05.2022 - 27.06.2022)

Fig 3.7 Sunny D Big Carton Collateral, (30.05.2022 - 27.06.2022)

PDF FINAL SUBMISSION

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REFLECTION

Experience: It's been a roller coaster. I'm actually not against the tasks at all, some of them are actually fun to do. However, my biggest challenge was actually trying to match Mr. Vinod's style. I have gone through some time to the point that I have accepted the fact that my style is not the same as his, not that my works are bad. Every time I don't get feedbacks that I expected, I got sad, but then again I always try to tell myself, it doesn't matter as long as I have tried my best and I'm satisfied with my own result. However, this could be a use of practice for me in the working field when dealing with clients. I also noticed how I mostly learn and did everything in this module by looking in the internet, never really learnt anything that was beneficial for my tasks from Mr. Vinod's lecture or at class.

Observation: Personally, the task that I enjoyed the most was actually the final task. It would be better if I had more time though, I did everything last minute, I still wish to continue the uppercase of my font in the future. The one that I did not enjoy at all was Type & image. I hated it so much, I just don't like using photoshop. I am too used to Illustrator and I had no idea on how to edit pictures with texts like that. We used to do something similar in Semester 1, but it was simpler. Moreover, Mr. Vinod did not teach us anything, I ended up watching tutorials for so fucking long, I was actually so mad xD.

Finding: The overall experience, it was not that bad. At least not as bad as this particular module, I would say that Typo is still in my top 2 favorite module for this semester. The works are not as bad, it was still within the right capacity, not too confusing, and pretty experimental as well. Hopefully this module will help me in the future.